Determinants of Graduate’s Self-Efficacy towards Graduate’s Employability of University Graduates in Sri Lanka
Abstract
This study investigates the determinants of sales performance within the context of contemporary business environments, focusing on the synergistic effects of corporate image, product quality, customer relationship management (CRM), innovative marketing strategies, sales team development, and pricing strategies. Using a sample of companies in various industries, the research employs a quantitative approach, incorporating both primary and secondary data sources to explore these key factors. The findings indicate that a favorable corporate image significantly enhances customer trust and loyalty, leading to improved sales performance. High product quality not only satisfies customers but also fosters repeat purchases, contributing positively to sales outcomes. CRM practices, characterized by personalized customer service and responsiveness, are found to be critical in retaining customers and driving sales growth. Moreover, the adoption of innovative marketing strategies, including digital and social media marketing, emerges as a significant contributor to increased sales, highlighting the importance of staying competitive in a rapidly evolving market. The study also underscores the role of continuous training and development of sales teams in achieving superior sales performance. Pricing strategies that align with customer expectations are identified as another crucial factor in driving sales and enhancing market share. Furthermore, the research considers the influence of macroeconomic factors, such as inflation rates and economic growth, on consumer purchasing power and, consequently, on sales performance. This study provides valuable insights for business managers and marketers seeking to optimize their sales strategies in a competitive market. The comprehensive analysis of the various determinants of sales performance offers a roadmap for businesses aiming to enhance their market position and achieve sustainable growth.
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